You’ve probably seen two of the most recent popular social media trends. The first is creating and posting your personalized action figure version of yourself, complete with personalized accessories, from a yoga mat to your favorite musical instrument. There is also the Studio Ghibli trend, which creates an image of you in the style of a character from one of the animation studio’s popular films.
Both of these are possible thanks to OpenAI’s GPT-4o-powered image generator. But what are you risking when you upload a picture to generate this kind of content? More than you might imagine, according to Tom Vazdar, chair of cybersecurity at the Open Institute of Technology (OPIT), in a recent interview with Wired. Let’s take a closer look at the risks and how this issue ties into the issue of responsible artificial intelligence.
Uploading Your Image
To get a personalized image of yourself back from ChatGPT, you need to upload an actual photo, or potentially multiple images, and tell ChatGPT what you want. But in addition to using your image to generate content for you, OpenAI could also be using your willingly submitted image to help train its AI model. Vazdar, who is also CEO and AI & Cybersecurity Strategist at Riskoria and a board member for the Croatian AI Association, says that this kind of content is “a gold mine for training generative models,” but you have limited power over how that image is integrated into their training strategy.
Plus, you are uploading much more than just an image of yourself. Vazdar reminds us that we are handing over “an entire bundle of metadata.” This includes the EXIF data attached to the image, such as exactly when and where the photo was taken. And your photo may have more content in it than you imagine, with the background – including people, landmarks, and objects – also able to be tied to that time and place.
In addition to this, OpenAI also collects data about the device that you are using to engage with the platform, and, according to Vazdar, “There’s also behavioral data, such as what you typed, what kind of image you asked for, how you interacted with the interface and the frequency of those actions.”
After all that, OpenAI knows a lot about you, and soon, so could their AI model, because it is studying you.
How OpenAI Uses Your Data
OpenAI claims that they did not orchestrate these social media trends simply to get training data for their AI, and that’s almost certainly true. But they also aren’t denying that access to that freely uploaded data is a bonus. As Vazdar points out, “This trend, whether by design or a convenient opportunity, is providing the company with massive volumes of fresh, high-quality facial data from diverse age groups, ethnicities, and geographies.”
OpenAI isn’t the only company using your data to train its AI. Meta recently updated its privacy policy to allow the company to use your personal information on Meta-related services, such as Facebook, Instagram, and WhatsApp, to train its AI. While it is possible to opt-out, Meta isn’t advertising that fact or making it easy, which means that most users are sharing their data by default.
You can also control what happens with your data when using ChatGPT. Again, while not well publicized, you can use ChatGPT’s self-service tools to access, export, and delete your personal information, and opt out of having your content used to improve OpenAI’s model. Nevertheless, even if you choose these options, it is still worth it to strip data like location and time from images before uploading them and to consider the privacy of any images, including people and objects in the background, before sharing.
Are Data Protection Laws Keeping Up?
OpenAI and Meta need to provide these kinds of opt-outs due to data protection laws, such as GDPR in the EU and the UK. GDPR gives you the right to access or delete your data, and the use of biometric data requires your explicit consent. However, your photo only becomes biometric data when it is processed using a specific technical measure that allows for the unique identification of an individual.
But just because ChatGPT is not using this technology, doesn’t mean that ChatGPT can’t learn a lot about you from your images.
AI and Ethics Concerns
But you might wonder, “Isn’t it a good thing that AI is being trained using a diverse range of photos?” After all, there have been widespread reports in the past of AI struggling to recognize black faces because they have been trained mostly on white faces. Similarly, there have been reports of bias within AI due to the information it receives. Doesn’t sharing from a wide range of users help combat that? Yes, but there is so much more that could be done with that data without your knowledge or consent.
One of the biggest risks is that the data can be manipulated for marketing purposes, not just to get you to buy products, but also potentially to manipulate behavior. Take, for instance, the Cambridge Analytica scandal, which saw AI used to manipulate voters and the proliferation of deepfakes sharing false news.
Vazdar believes that AI should be used to promote human freedom and autonomy, not threaten it. It should be something that benefits humanity in the broadest possible sense, and not just those with the power to develop and profit from AI.
Responsible Artificial Intelligence
OPIT’s Master’s in Responsible AI combines technical expertise with a focus on the ethical implications of AI, diving into questions such as this one. Focusing on real-world applications, the course considers sustainable AI, environmental impact, ethical considerations, and social responsibility.
Completed over three or four 13-week terms, it starts with a foundation in technical artificial intelligence and then moves on to advanced AI applications. Students finish with a Capstone project, which sees them apply what they have learned to real-world problems.
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Source:
- Times of Malta, published on September 18th, 2025
4 min read
The gathering brought together academics and technology leaders from prominent European Institutions, such as Instituto de Empresa (IE University), OPIT itself and the Royal College of Arts, to explore how artificial intelligence is reshaping the university experience.
The OPIT AI Copilot has been trained on the institute’s complete academic archive, a collection created over the past three years that includes 131 courses, more than 3,500 hours of recorded lectures, 7,500 study resources, 320 certified assessments, and thousands of exercises and original learning documents.
Unlike generic AI tools, the Copilot is deeply integrated with OPIT’s learning management system, allowing it to track each student’s progress and provide tailored support.
This integration means the assistant can reference relevant sources within the learning environment, adapt to the student’s stage of study, and ensure that unreleased course content remains inaccessible.
A mobile app is also scheduled for release this autumn, that will allow students to download exercise and access other tools.
During examinations, the Copilot automatically switches to what the institute calls an “anti-cheating mode”, restricting itself to general research support rather than providing direct answers.
For OPIT’s international community of 500 students from nearly 100 countries, many of whom balance studies with full-time work, the ability to access personalised assistance at any time of day is a key advantage.
“Eighty-five per cent of students are already using large language models in some way to study,” said OPIT founder and director Riccardo Ocleppo. “We wanted to go further by creating a solution tailored to our own community, reflecting the real experiences of remote learners and working professionals.”
Tool aims to cut correction time by 30%
The Copilot will also reduce administrative burdens for faculty. It can help grade assignments, generate new educational materials, and create rubrics that allow teachers to cut correction time by as much as 30 per cent.
According to OPIT, this will free up staff to dedicate more time to teaching and direct student engagement.
At the Milan event, Rector Francesco Profumo underlined the broader implications of AI in higher education. “We are in the midst of a deep transformation, where AI is no longer just a tool: it is an environment that radically changes how we learn, teach, and create,” he said.
“But it is not a shortcut. It is a cultural, ethical, and pedagogical challenge, and to meet it we must have the courage to rethink traditional models and build bridges between human and artificial intelligence.”
OPIT was joined on stage by representatives from other leading institutions, including Danielle Barrios O’Neill of the Royal College of Art, who spoke about the role of AI in art and creativity, and Francisco Machin of IE University, who discussed applications in business and management education.
OPIT student Asya Mantovani, also employed at a leading technology and consulting firm in Italy, gave a first-hand account of balancing professional life with online study.
The assistant has been in development for the past eight months, involving a team of OPIT professors, researchers, and engineers.
Ocleppo stressed that OPIT intends to make its AI innovations available beyond its own institution. “We want to put technology at the service of higher education,” he said.
“Our goal is to develop solutions not only for our own students, but also to share with global institutions eager to innovate the learning experience in a future that is approaching very quickly.”
From personalization to productivity: AI at the heart of the educational experience.
Click this link to read and download the e-book.
At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.
Artificial intelligence (AI) is the next game-changer in the educational space.
Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.
The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.
Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.
In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.
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