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By Francesco Derchi, Chair in Digital Business of OPIT – Open Institute of Technology

Companies face increasing pressure to deliver quick results, often at the expense of future vision. However, a clear and authentic purpose becomes a determining factor in integrating ethics, sustainability and clear objectives that improve competitiveness, productivity and employee loyalty, preventing risks such as “Purpose Washing”

Today, organizations are facing increasing pressure to achieve immediate results, often at the expense of a long-term vision. The ongoing economic uncertainty, fueled by stress, anxiety, global conflicts and technological evolution, seems to push many companies to focus only on short-term profits. However, a concept that could radically change the perspective on business is emerging with force: corporate purpose. Fuelling this debate, more and more professionals and experts who see in the definition of a purpose not only an ethical value, but a real strategic lever to improve corporate competitiveness.

Public debate about a company’s ultimate purpose increased fivefold between 1995 and 2016. Recent research finds that corporate purpose is no longer just a statement of intent, but a guiding principle that can shape operations, define corporate culture, and even positively impact bottom lines.

Historically, companies have always had a clear “reason for being,” often recognized and granted by governments. Their existence was not limited to immediate profit, but responded to a social mandate: to generate value for the community. This concept, which has its roots in the industrial revolution and even in the Roman Empire, has been lost over time, replaced by the logic of maximizing short-term profit.

Why Corporate Purpose Matters More Than Ever

Some experts, however, believe that the time has come to return to a model that places purpose at the center of corporate strategy, without sacrificing profitability. This does not mean denying the need for economic results, but reorienting the company towards a broader objective, which integrates ethics and sustainability. The challenge, therefore, is to find a virtuous model that allows companies to reconcile profits and social responsibility.

Purpose as a strategic lever for business success

Several studies converge on similar data: companies that act consistently with a clear objective outperform the market by 42%. On the contrary, the simple definition of a purpose, without a real integration into daily practices, does not lead to significant results. Finally, companies without a purpose show a lower performance of 42%.

In terms of valuation, over a 12-year period, companies driven by a clear purpose have seen a 175% increase in brand value, compared to an average growth rate of 86% ( source: BCG BrightHouse). This trend is also reflected in consumer behavior: 88% prefer to buy products from companies driven by a clear purpose rather than from companies without a clear direction.

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Times of Malta: Malta-based OPIT launches innovative AI tool for students, academic staff
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Sep 22, 2025 5 min read

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The launch was officially unveiled during an event held at Microsoft Italia in Milan, titled AI Agents and the Future of Higher Education.

A tech-focused higher education institution based and accredited in Malta has developed a new AI assistant designed to support both students and faculty.

In a statement, the Open Institute of Technology (OPIT), announced the launch of the OPIT AI Copilot.

With the Fall Term starting on September 15, OPIT said it has already launched beta testing with faculty champions and is currently piloting full-course integrations.

Students who will be part of the pilot-phase will be able to prompt the entire OPIT – Open Institute of Technology knowledge base, personalized to their own progress.

The platform was developed entirely in-house to fully personalize the experience for the students, and also make it a real-life playground for in-class projects. It is among the first custom-built AI agents to be deployed by an accredited European higher education institution.

The launch was officially unveiled during an event held at Microsoft Italia in Milan, titled AI Agents and the Future of Higher Education

The gathering brought together academics and technology leaders from prominent European Institutions, such as Instituto de Empresa (IE University), OPIT itself and the Royal College of Arts, to explore how artificial intelligence is reshaping the university experience.

The OPIT AI Copilot has been trained on the institute’s complete academic archive, a collection created over the past three years that includes 131 courses, more than 3,500 hours of recorded lectures, 7,500 study resources, 320 certified assessments, and thousands of exercises and original learning documents.

Unlike generic AI tools, the Copilot is deeply integrated with OPIT’s learning management system, allowing it to track each student’s progress and provide tailored support.

This integration means the assistant can reference relevant sources within the learning environment, adapt to the student’s stage of study, and ensure that unreleased course content remains inaccessible.

A mobile app is also scheduled for release this autumn, that will allow students to download exercise and access other tools.

During examinations, the Copilot automatically switches to what the institute calls an “anti-cheating mode”, restricting itself to general research support rather than providing direct answers.

For OPIT’s international community of 500 students from nearly 100 countries, many of whom balance studies with full-time work, the ability to access personalised assistance at any time of day is a key advantage.

“Eighty-five per cent of students are already using large language models in some way to study,” said OPIT founder and director Riccardo Ocleppo. “We wanted to go further by creating a solution tailored to our own community, reflecting the real experiences of remote learners and working professionals.”

Tool aims to cut correction time by 30%

The Copilot will also reduce administrative burdens for faculty. It can help grade assignments, generate new educational materials, and create rubrics that allow teachers to cut correction time by as much as 30 per cent.

According to OPIT, this will free up staff to dedicate more time to teaching and direct student engagement.

At the Milan event, Rector Francesco Profumo underlined the broader implications of AI in higher education. “We are in the midst of a deep transformation, where AI is no longer just a tool: it is an environment that radically changes how we learn, teach, and create,” he said.

“But it is not a shortcut. It is a cultural, ethical, and pedagogical challenge, and to meet it we must have the courage to rethink traditional models and build bridges between human and artificial intelligence.”

OPIT was joined on stage by representatives from other leading institutions, including Danielle Barrios O’Neill of the Royal College of Art, who spoke about the role of AI in art and creativity, and Francisco Machin of IE University, who discussed applications in business and management education.

OPIT student Asya Mantovani, also employed at a leading technology and consulting firm in Italy,  gave a first-hand account of balancing professional life with online study.

The assistant has been in development for the past eight months, involving a team of OPIT professors, researchers, and engineers.

Ocleppo stressed that OPIT intends to make its AI innovations available beyond its own institution. “We want to put technology at the service of higher education,” he said.

“Our goal is to develop solutions not only for our own students, but also to share with global institutions eager to innovate the learning experience in a future that is approaching very quickly.”

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E-book: AI Agents in Education
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Sep 15, 2025 3 min read

From personalization to productivity: AI at the heart of the educational experience.

Click this link to read and download the e-book.

At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.

Artificial intelligence (AI) is the next game-changer in the educational space.

Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.

The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.

Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.

In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.

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