Project managers face the unique challenge of bringing multiple aspects of a job together, from personnel to assets. Digital project management requires the same skills but over many more streams of data and work. As a digital project manager, you might have to handle DevOps teams, data integration, and a wealth of online marketing information. Digital transformation means the opportunities for digital project managers are increasing — if you have the right skills and qualifications.
OPIT’s BSc and MSc courses provide the right foundation for building your digital project management career. Let’s take a look at what you can expect from this career choice and the best pathways to success.
The Role of a Digital Project Manager
What does a digital project manager do? Their roles and responsibilities vary depending on the industry they’re in. For example, a project manager in a game development company will have different workflows to manage than their counterpart in manufacturing. However, many duties remain common.
Digital project managers ensure every member of the team is delegated the right task and knows exactly what to do. Typically, they’ll use project management software, including collaboration tools and time management solutions. These software platforms may also empower project managers to divide larger projects into smaller tasks and assign assets to each task appropriately.
Another key responsibility of project managers is to monitor the timeline of projects. They’ll have to consider how long tasks should take and how that impacts overall completion. This involves setting and tracking deadlines, plus dealing with obstacles such as absenteeism, technical glitches, or client requests. Since this requires a great deal of inter-team and intrateam collaboration, digital project managers must have excellent leadership skills.
Digitally focused professionals are most likely to find work in:
- Digital marketing or advertising
- Enterprise software implementation
- Digital transformation projects
- Web or mobile app development
- SaaS (software as a service) development
As these factors are now embedded across multiple industries, digital project managers could find work in multiple fields. For example, many healthcare facilities are upgrading their patient data management systems to digital alternatives. Statistics show that globally, healthcare organizations are spending $1.3 trillion on digital transformation — a figure that’s continuing to grow. Digital project managers could find work helping implement electronic health records (EHR) and ensuring the smooth rollout of associated processes.
Digital Project Manager: A Typical Day
A digital project manager or PM will have their own daily routine:
- Start the day with a quick update from all team members — you might do this face-to-face or give a time slot for people to drop their updates in virtually. You’ll ensure all remote team members and contractors/freelancers are included.
- Check what tasks need to be completed today/this week and that you have all the required assets and personnel available. You might have to liaise with other teams or gain sign-off from change management professionals.
- Ensure someone has updated the client on the current progress of the project. You may have digital project management tools that provide automatic updates.
- Deal with obstacles and challenges as required. Listen to team members and ensure you remove as much friction from processes as possible. You may have to facilitate meetings between different areas of the business, or clients and project team leaders.
- Prioritize deliverables. As the digital PM, you get to decide what gets done first. Just remember to document the reasons. The board, client, or other stakeholders may need this data at some point.
- Utilize data from multiple streams to aid with prioritization and delegation. Digital project management requires knowledge of the skills and experience of team members. You must be able to share work fairly to avoid overburdening employees while considering their strengths.
- Resource management: you may have to liaise with HR, finance, or the client regarding allocating budgets and gaining relevant personnel and assets.
- Each day will also involve careful documentation of progress. Project managers are responsible for providing clear digital communication channels for all project stakeholders.
There may also be industry-specific daily responsibilities. To go back to the healthcare example, ensuring the security of data as per HIPAA requirements might fall under the scope of project management.
Skills Required for Digital Project Management
Whatever industry they work in, all digital project managers require the following skills:
- Technical knowledge of various systems, apps, and software
- Data analysis and pattern recognition
- Data visualization
- Excellent communication
- Problem-solving
- Leadership
- Mediation
- Time management
Project managers must be able to make tough calls. They’ll need to pivot when strategies aren’t working or reallocate team members at a moment’s notice.
OPIT’s courses help prepare prospective project managers for their role by nurturing these skills. The BSc and MSc courses in Digital Business both include segments on organizational behavior, project management, and quality analysis. By gaining both theory and hands-on practical work on these topics, students get the preparation they need for these demanding roles.
Career Path for Digital Project Managers
There are many paths to becoming a digital project manager, but they all require education and experience. As the PM has so much responsibility, most enterprises require applicants to have a BSc degree at the minimum. However, employers know that education only paints part of the picture. You might follow these steps to gain success in digital project management:
- Gain your qualification through an accredited education provider like OPIT.
- Seek internships to gain experience.
- Network and create contacts via conferences, webinars, and industry events.
- Research where opportunities exist and apply for roles that match your skills and career ambitions.
- Keep a document of everything you do and update your CV regularly.
Digital project managers are highly sought after in various sectors. Software developers with DevOps and DevSecOps teams often seek digital PMs to manage increasingly distributed systems and teams. Businesses looking to update their cybersecurity policy may hire project managers to ensure this gets done in a timely and efficient manner. Also, look for opportunities in industries undergoing dramatic digital transformation efforts. You might consider healthcare, finance, real estate, or agriculture. Sustainable digitalization is a hot topic in farming right now across Europe. Digital project managers passionate about environmental concerns might find job satisfaction in this industry.
Salaries for digital project managers range from €76K to €137K ($83K to $150K).
Your OPIT course can help open many career doors. We encourage internships and provide elective additional units that may align with your career goals. We also have a dedicated career services team to support students in realizing their dreams.
Challenges in Digital Project Management
A key aspect of gaining success in digital project management is recognizing and handling challenges:
- Managing increasingly remote and disparate teams.
- Providing team members with continuous education on rapidly evolving emerging technologies.
- Scope creep — where client change requests cause project parameters to veer outside the originally agreed scope.
Digital project managers need excellent communication skills and the confidence to approach these challenges head-on. To prevent scope creep, for example, digital PMs must be able to say “No,” to clients. They have to set reasonable expectations while giving unwanted answers a positive spin. Alternatively, they may build a sliding cost into a project allowing clients to request more on a pay-as-you-go basis.
OPIT’s curriculum is highly focused on producing similar practical solutions. Every course involves getting hands-on so students are always trying out new things and learning what works in each situation.
OPIT’s Bachelor’s and Master’s in Digital Business
What can you expect as a learner on an OPIT course? The Bachelor’s Degree in Digital Business covers business fundamentals, project management, business strategy, and much more. It’s aimed at undergraduates looking to combine digital fluency with business acumen. This course costs €2,250 per term and is fully remote.
For graduates looking to learn advanced skills and further their careers, the Master’s Degree in Applied Digital Business is the next natural step. This course dives further into digital project management and digital transformation. Students learn about the interplay between digitalization and business, and are highly encouraged to pursue an internship with a trusted industry partner. The cost for this course is €6,750 and dedicated students can complete a fast-track option in just 12 months.
On all OPIT courses, you gain access to high-level academics and excellent student support. Our courses combine strong technical skills with the digital business know-how you need to hasten your journey along your chosen career trajectory.
Digital Project Managers are Vital for Business Success
As a digital project manager, you could be the difference between an organization surviving or thriving in its market. You’ll need excellent communication and leadership skills, bolstered by the technical knowledge and experience that comes from the right educational pathway.
If you’re excited to pursue a career in digital project management, take a look at OPIT’s course offerings. Our goal is to help you succeed, so get in touch if you need more information.
Related posts
Source:
- Times of Malta, published on September 18th, 2025
4 min read
The gathering brought together academics and technology leaders from prominent European Institutions, such as Instituto de Empresa (IE University), OPIT itself and the Royal College of Arts, to explore how artificial intelligence is reshaping the university experience.
The OPIT AI Copilot has been trained on the institute’s complete academic archive, a collection created over the past three years that includes 131 courses, more than 3,500 hours of recorded lectures, 7,500 study resources, 320 certified assessments, and thousands of exercises and original learning documents.
Unlike generic AI tools, the Copilot is deeply integrated with OPIT’s learning management system, allowing it to track each student’s progress and provide tailored support.
This integration means the assistant can reference relevant sources within the learning environment, adapt to the student’s stage of study, and ensure that unreleased course content remains inaccessible.
A mobile app is also scheduled for release this autumn, that will allow students to download exercise and access other tools.
During examinations, the Copilot automatically switches to what the institute calls an “anti-cheating mode”, restricting itself to general research support rather than providing direct answers.
For OPIT’s international community of 500 students from nearly 100 countries, many of whom balance studies with full-time work, the ability to access personalised assistance at any time of day is a key advantage.
“Eighty-five per cent of students are already using large language models in some way to study,” said OPIT founder and director Riccardo Ocleppo. “We wanted to go further by creating a solution tailored to our own community, reflecting the real experiences of remote learners and working professionals.”
Tool aims to cut correction time by 30%
The Copilot will also reduce administrative burdens for faculty. It can help grade assignments, generate new educational materials, and create rubrics that allow teachers to cut correction time by as much as 30 per cent.
According to OPIT, this will free up staff to dedicate more time to teaching and direct student engagement.
At the Milan event, Rector Francesco Profumo underlined the broader implications of AI in higher education. “We are in the midst of a deep transformation, where AI is no longer just a tool: it is an environment that radically changes how we learn, teach, and create,” he said.
“But it is not a shortcut. It is a cultural, ethical, and pedagogical challenge, and to meet it we must have the courage to rethink traditional models and build bridges between human and artificial intelligence.”
OPIT was joined on stage by representatives from other leading institutions, including Danielle Barrios O’Neill of the Royal College of Art, who spoke about the role of AI in art and creativity, and Francisco Machin of IE University, who discussed applications in business and management education.
OPIT student Asya Mantovani, also employed at a leading technology and consulting firm in Italy, gave a first-hand account of balancing professional life with online study.
The assistant has been in development for the past eight months, involving a team of OPIT professors, researchers, and engineers.
Ocleppo stressed that OPIT intends to make its AI innovations available beyond its own institution. “We want to put technology at the service of higher education,” he said.
“Our goal is to develop solutions not only for our own students, but also to share with global institutions eager to innovate the learning experience in a future that is approaching very quickly.”
From personalization to productivity: AI at the heart of the educational experience.
Click this link to read and download the e-book.
At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.
Artificial intelligence (AI) is the next game-changer in the educational space.
Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.
The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.
Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.
In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.
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