If you’re eyeing the digital marketing scene, know that every click tells a story, and every strategy can turn the tables for companies fighting for the online spotlight. Creativity meets metrics, and social media is a place to make connections that matter and spread the word about your brand or make it so that the word spreads on its own. Here is how to become a digital marketing specialist.
Understanding the Role of a Digital Marketing Specialist
Imagine being the person for everything online in a business. That’s more or less what a digital marketing specialist does.
They handle everything from making a website appear at the top of search results (thanks to SEO) to crafting the kind of content that makes people click, share, and buy. Specialists know what makes audiences tick on social media and keep up with the latest hashtag trends to figure out the best time to post. They don’t throw content out into the void and hope for the best—they analyze everything.
Which tweet has the most engagement? Did changing the call-to-action on that email campaign increase conversions? It’s all in a day’s work.
But what’s the big deal about all this, you might ask.
Being visible online is pretty much everything for a business these days. It matters little if it’s a local bakery or a multinational tech company. They all need to be online so potential customers can find them. Their digital marketing specialist uses a mix of creativity, analytics, and tech-savvy to boost brand awareness, rake in leads, and ultimately, drive sales. These specialists are the ones making sure a business is actively connecting with people and turning them into customers.
Essential Skills and Qualifications
To become a digital marketing specialist, you must have strong technical skills, creativity, and a fair bit of analytical prowess. Here’s a rundown:
- SEO/SEM reveals the alchemy of search engines that can make or break a brand’s online visibility. This skill helps you know the right keywords, the magic of backlinks, and the techniques of ranking higher.
- Content creation (blogs that tell a story, videos that captivate, or tweets that go viral) must resonate with your audience.
- Data analysis is great if you love numbers because dissecting website traffic, engagement rates, and conversion stats to understand what’s working (and what’s not) is a big part of the game.
- Social media expertise means knowing your TikToks from your Tweets. Each platform operates on a distinct system, and mastering these can help you connect with audiences effectively.
- PPC advertising is just as significant. Crafting the ads at the top of the search results requires a keen understanding of PPC strategies, especially if you’re aiming for a monetary balance.
As for the educational backdrop, while you don’t necessarily need a degree in digital marketing, having one in related fields like marketing, communications, or business can give you a solid foundation. That said, digital marketing values skills and real-world experience just as much, if not more.
Path to Becoming a Digital Marketing Specialist
Here’s a guide on how to be a digital marketing specialist:
1. Obtain a Relevant Degree
While you don’t need a degree in marketing to break into digital marketing, it undoubtedly helps. A bachelor’s in marketing, communications, or a related field lays a solid foundation. It introduces you to marketing principles, consumer behavior, and, increasingly, digital marketing basics. If college isn’t your path, there are still many success stories from self-taught specialists.
2. Get Hands-on Experience
There’s no substitute for getting directly involved in digital marketing. Internships are a great step, as they give you a peek into the industry’s workings and let you apply what you’ve learned. Or you can start your own project. Create a blog, manage social media for a family business, or run your own PPC campaigns to build a portfolio that showcases your skills.
3. Prioritize Continuous Learning
Digital marketing evolves fast, so you must keep up with the trends. Online courses and certifications can keep you up to date while also boosting your resume. Certifications like Google Ads, Facebook Blueprint, or SEMrush certifications also prove your skills and dedication to the craft. Each one is a step toward establishing your expertise.
4. Start Networking
Join digital marketing forums, attend webinars, and don’t be shy about reaching out to professionals you admire. The digital marketing community is surprisingly welcoming and a treasure trove of insights and opportunities.
5. Apply for Entry-Level Positions
With some education, a portfolio, and a few certifications under your belt, start applying for entry-level positions. Adjust your resume to highlight your digital marketing skills and projects, and don’t get discouraged by setbacks. Every interview, whether successful or not, is a point of learning.
OPIT’s Digital Marketing Education Programs
OPIT has a couple of solid programs up its sleeve for digital marketing—the BSc and MSc in Digital Business. They aren’t typical, dry lecture-based courses. These programs give you both the theory and practice necessary in digital marketing.
OPIT’s approach is unique in the way it blends theory with practice. You learn the latest trends, tools, and strategies currently being used in the industry. Plus, you’re not learning in a vacuum. OPIT connects you with industry experts, giving you a chance to pick the brains of people who have invaluable experience and skills. The programs offer first-hand insights, resources, and a network of professionals you’d be hard-pressed to find anywhere else.
Why Choose a Career as a Digital Marketing Specialist
For starters, every business out there, from the hole-in-the-wall coffee shop to giant corporations, is trying to make its mark online. That means there’s an enormous demand for people who can handle the digital world creatively and effectively.
This job also keeps you on your toes. One day, you might be cracking the code on a Google Ads campaign, and the next, you’re storytelling on Instagram or analyzing website traffic. It’s this mix of creativity, strategy, and analytics that makes the work diverse and, believe it or not, pretty exciting.
Become the Social Media Strategist You Were Meant to Be
The path to becoming a specialist is fairly varied, but two factors hold true: you need to keep on top of current trends, and you need hands-on experience. Fortunately, OPIT positions you on the right career path by providing just that. Check out OPIT’s bachelor’s and master’s programs in digital business and learn how to be a good digital marketing specialist first-hand.
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From the same author
Read the articleSource:
- Times of Malta, published on September 18th, 2025
4 min read
The gathering brought together academics and technology leaders from prominent European Institutions, such as Instituto de Empresa (IE University), OPIT itself and the Royal College of Arts, to explore how artificial intelligence is reshaping the university experience.
The OPIT AI Copilot has been trained on the institute’s complete academic archive, a collection created over the past three years that includes 131 courses, more than 3,500 hours of recorded lectures, 7,500 study resources, 320 certified assessments, and thousands of exercises and original learning documents.
Unlike generic AI tools, the Copilot is deeply integrated with OPIT’s learning management system, allowing it to track each student’s progress and provide tailored support.
This integration means the assistant can reference relevant sources within the learning environment, adapt to the student’s stage of study, and ensure that unreleased course content remains inaccessible.
A mobile app is also scheduled for release this autumn, that will allow students to download exercise and access other tools.
During examinations, the Copilot automatically switches to what the institute calls an “anti-cheating mode”, restricting itself to general research support rather than providing direct answers.
For OPIT’s international community of 500 students from nearly 100 countries, many of whom balance studies with full-time work, the ability to access personalised assistance at any time of day is a key advantage.
“Eighty-five per cent of students are already using large language models in some way to study,” said OPIT founder and director Riccardo Ocleppo. “We wanted to go further by creating a solution tailored to our own community, reflecting the real experiences of remote learners and working professionals.”
Tool aims to cut correction time by 30%
The Copilot will also reduce administrative burdens for faculty. It can help grade assignments, generate new educational materials, and create rubrics that allow teachers to cut correction time by as much as 30 per cent.
According to OPIT, this will free up staff to dedicate more time to teaching and direct student engagement.
At the Milan event, Rector Francesco Profumo underlined the broader implications of AI in higher education. “We are in the midst of a deep transformation, where AI is no longer just a tool: it is an environment that radically changes how we learn, teach, and create,” he said.
“But it is not a shortcut. It is a cultural, ethical, and pedagogical challenge, and to meet it we must have the courage to rethink traditional models and build bridges between human and artificial intelligence.”
OPIT was joined on stage by representatives from other leading institutions, including Danielle Barrios O’Neill of the Royal College of Art, who spoke about the role of AI in art and creativity, and Francisco Machin of IE University, who discussed applications in business and management education.
OPIT student Asya Mantovani, also employed at a leading technology and consulting firm in Italy, gave a first-hand account of balancing professional life with online study.
The assistant has been in development for the past eight months, involving a team of OPIT professors, researchers, and engineers.
Ocleppo stressed that OPIT intends to make its AI innovations available beyond its own institution. “We want to put technology at the service of higher education,” he said.
“Our goal is to develop solutions not only for our own students, but also to share with global institutions eager to innovate the learning experience in a future that is approaching very quickly.”
Read the articleFrom personalization to productivity: AI at the heart of the educational experience.
Click this link to read and download the e-book.
At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.
Artificial intelligence (AI) is the next game-changer in the educational space.
Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.
The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.
Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.
In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.
-
Go to all authors
Related posts
Source:
- Times of Malta, published on September 18th, 2025
4 min read
The gathering brought together academics and technology leaders from prominent European Institutions, such as Instituto de Empresa (IE University), OPIT itself and the Royal College of Arts, to explore how artificial intelligence is reshaping the university experience.
The OPIT AI Copilot has been trained on the institute’s complete academic archive, a collection created over the past three years that includes 131 courses, more than 3,500 hours of recorded lectures, 7,500 study resources, 320 certified assessments, and thousands of exercises and original learning documents.
Unlike generic AI tools, the Copilot is deeply integrated with OPIT’s learning management system, allowing it to track each student’s progress and provide tailored support.
This integration means the assistant can reference relevant sources within the learning environment, adapt to the student’s stage of study, and ensure that unreleased course content remains inaccessible.
A mobile app is also scheduled for release this autumn, that will allow students to download exercise and access other tools.
During examinations, the Copilot automatically switches to what the institute calls an “anti-cheating mode”, restricting itself to general research support rather than providing direct answers.
For OPIT’s international community of 500 students from nearly 100 countries, many of whom balance studies with full-time work, the ability to access personalised assistance at any time of day is a key advantage.
“Eighty-five per cent of students are already using large language models in some way to study,” said OPIT founder and director Riccardo Ocleppo. “We wanted to go further by creating a solution tailored to our own community, reflecting the real experiences of remote learners and working professionals.”
Tool aims to cut correction time by 30%
The Copilot will also reduce administrative burdens for faculty. It can help grade assignments, generate new educational materials, and create rubrics that allow teachers to cut correction time by as much as 30 per cent.
According to OPIT, this will free up staff to dedicate more time to teaching and direct student engagement.
At the Milan event, Rector Francesco Profumo underlined the broader implications of AI in higher education. “We are in the midst of a deep transformation, where AI is no longer just a tool: it is an environment that radically changes how we learn, teach, and create,” he said.
“But it is not a shortcut. It is a cultural, ethical, and pedagogical challenge, and to meet it we must have the courage to rethink traditional models and build bridges between human and artificial intelligence.”
OPIT was joined on stage by representatives from other leading institutions, including Danielle Barrios O’Neill of the Royal College of Art, who spoke about the role of AI in art and creativity, and Francisco Machin of IE University, who discussed applications in business and management education.
OPIT student Asya Mantovani, also employed at a leading technology and consulting firm in Italy, gave a first-hand account of balancing professional life with online study.
The assistant has been in development for the past eight months, involving a team of OPIT professors, researchers, and engineers.
Ocleppo stressed that OPIT intends to make its AI innovations available beyond its own institution. “We want to put technology at the service of higher education,” he said.
“Our goal is to develop solutions not only for our own students, but also to share with global institutions eager to innovate the learning experience in a future that is approaching very quickly.”
From personalization to productivity: AI at the heart of the educational experience.
Click this link to read and download the e-book.
At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.
Artificial intelligence (AI) is the next game-changer in the educational space.
Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.
The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.
Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.
In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.
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